A new early-stage fund from Bobby Goodlatte & Josh Williams that invests real design expertise alongside seed capital.

A New Form of Seed Investing

Form Capital offers more than just a check. We offer design sprints with each of our seed investments. Our sprints cover everything from branding and pitch decks to packaging and product UX flows. All at zero cost to founders.

The Future is Built, Not Predicted

We partner with visionary founders who pull the future into the present.

Our job is to support founders, not to predict the future or thought-lead. So we've built our firm from the bottom-up to offer real, tangible support—not just advice & intros. Real output: design sprints & recruiting support.

Design Delivers Returns

Design has never been more important for startups. It's often what advantages startups over complacent incumbents.

The difference between a failed startup and a breakout success can be as simple as a core UX flow optimized for fewer taps. A packaging design that resonates. Even a pitch deck that helps raise the next round.

We invest in founders who value great design. And we support them with foundational design & recruiting resources. Not just because it's what we value—great design also drives returns.

We've built

An angel portfolio
of 40+ startups, including Coinbase.

A design portfolio with clients like Stripe, Samsung & Squarespace.

Some of the most heavily used interfaces on the internet.

Bobby Goodlatte

Angel investor in Coinbase (series A), Envoy (seed), Ethereum (pre-sale 2014) and over 40 others. Bobby started his career at Facebook as their first designer on User Growth in 2008 and later was lead designer for Facebook Photos.


Josh Williams

Founder & CEO of Gowalla (acquired by Facebook). Post-Facebook Josh has worked with over 25 startups — including Astro (acquired by Slack), Quip (Salesforce), and Abstract — where he specializes in branding and product design sprints.


The future isn't something to be predicted, it's something to be built. We partner with visionary founders who pull the future forward into the present.



Collaborative version-control and publishing for professional document creators.


Adam Nathan
Dan Bartlett
Taylor Thompson


A developer-friendly automated payroll solution for gig economy workers.


Kirti Shenoy
Pranab Krishnan


A simple and powerful monetization platform for podcasters.


Jason Sew Hoy


A professional community of the most recommended founders, engineers, designers, and investors in the industry.


Pradeep Muthukrishnan