Form Capital offers more than just a check. We offer design sprints with each of our seed investments. Our sprints cover everything from branding and pitch decks to packaging and product UX flows — all at zero cost to founders.
We don't aspire to be thought leaders. We aim to get our hands dirty by working alongside founders. We've built our firm from the bottom-up to offer real, tangible design support — not just advice & intros.
The difference between failure and success can be as simple as a core product flow optimized for fewer taps or a pitch deck that helps raise the next round. We invest in founders who recognize the impact good design can have, and we support them with actual design and recruiting resources.
An angel investor in Coinbase, Envoy, Linear, and over 40 startups, Bobby started his career at Facebook as their first designer on User Growth in 2008. Later he was lead designer for Facebook Photos, one of the most used products on the internet.
As a design partner specializing in brand and product, Josh has worked with over 30 startups including Squarespace, Quip, Stripe, Breaker, and Astro (acquired by Slack). He was also co-founder and CEO of Gowalla (acquired by Facebook).
Collaborative version-control and publishing for professional document creators.
Case StudyPowerful, collaborative video editing and publishing tools for creators
Case StudyGenerative design tools for the modern web
Case StudyAll-in-one design tool for modern marketing
Case StudyA simple and powerful monetization platform for podcasters.
Case StudyA new, immersive way to learn a new language while going about your day
Case StudyZeal helps platforms to build custom payroll products
Case StudyAll kinds. We don’t try to predict the future — founders do that. Our past deals have clustered around fintech, enterprise, developer tools, and social. But we love it when a visionary founder leads us to a new way of thinking.
Our initial investment ranges from $200,000 to $300,000. We're eager to support our companies with follow-on investments and design support.
No. We tend to invest alongside seed or series A funds, and we do not ask for preferential terms. We earn our place on your cap table through our hands-on design support. The sprints we offer cost founders nothing.
We're happy to just write a check like every other seed fund. That said, we love getting creative with the scope of our design sprints, and are happy to help in other areas like design recruiting.
We’re not for hire, but we’d love to partner with you. We believe the alignment of interests that comes with investment is better for all parties than the traditional client–agency relationship.
Form is a thesis-agnostic firm. We believe by the time a narrow thesis is formulated, it’s generally too late for seed investors. For example, no fund had a crypto thesis when we invested in Coinbase in 2013. We’re eager to empower thesis-defying founders who kick off new technology waves all by themselves.
